The business of Sport is constantly changing and competition is relentless. The industry by its lifestyle nature has always been and will continue to be attractive to new organizations and people wanting to enter the industry. Minimising the risk of entry and establishing long term business associates and partners that fit with the personality or culture of the person, company or brand is generally understated by most organizations. We work with the client to define what are their objectives, what options are available and then determine who would best suit their objectives.

There are four key support structures that should be considered when deciding to go into Sports retailing:-

Independent

It's all up to you, product procurement, negotiations with suppliers, and marketing and promotions. The positive is that it's all your decision, and there are no membership or franchise costs to worry about.

Buying Group

Generally, a low cost option to become part of a membership network of independent retailers who want the option of bulk buying, but little or no marketing support.

Licensed Group or Banner Buying Group

Membership based retailers with strong marketing and promotional ethics, that share a common business name and business style. Members make democratic decisions and generally have flexibility on the suitability of programs for their business.

Franchise

A turn key operation of systems and procedures that are required to be implemented by the franchisee. The Franchisor will generally go to great lengths of assessment to ensure the prospective franchisee will undertake corporate directions. Which one of these systems is right for your business is greatly determined by your objectives, personality, and financial considerations. If you are by nature an independent and forthright person, a franchise may not be the right system for you. Australian Sports Brokers can assist you in determining your options that would suit both you and your business support structure.

Minimising the risk of entry and establishing long term business associates and partners that fit with the personality or culture of the person, company or brand is generally understated by most organizations.

We work with the client to define what are their objectives, what options are available and then determine who would best suit their objectives. Australia is a unique country, and it is regarded internationally as a sports loving nation. However the land size is comparable to that of North America with a population of just 19 million people. Too many international companies make the mistake of the true potential of their product. At times international brands and product are under performed due to the wrong distributor or agent structure. At other times potential is over stated by prospective distributors to enable them to gain the rights and worry about the results later. Both of these can have a detrimental effect on the long-term viability of brands and product wanting to be distributed in Australia.

Australian Sports Brokers can assist international clients in sourcing the right partner to market their product in Australia. With the Australian Dollar currently valued at approx. $0.75 against the USD it makes the cost of finding the right distributor here in Australia even more valuable.