We
work with the client to define what are their objectives, what options are
available and then what Sports and Leisure market segment is to be
targeted
Industry Observations
Give an overview of that particular market segment and then produce a SWOT
analysis of the market with the client.
Location
We
advise our clients on the following matters:
•
Position - site selection
•
Appropriate shop size
•
Immediate Opposition
•
Demographics
•
Rent / Lease negotiations
•
Presentation / Market Trends
•
Shop - fit
•
Theme
•
Layout
•
Product and Brands
•
Product segmentation
•
Brand selection - Primary; Secondary; Peripheral
•
Supplier approvals and assistance with account applications.
Retail Services
A
selection of Retail services that we identify with our clients include:
Retail Trading Association
Industry Associations
POS
- Computers / Cash register
Transaction systems - Banks, Credit Debit Cards, Layby
Industry Journals
Staff
Through our recruitment division we can assist in finding suitable staff
whether they be full time, part time or casual.
Marketing
Some of the marketing mix we assist in developing with our clients
include:-
•
Pricing Strategy
•
Pre Launch / Introduction
•
Launch Offer
•
Post Launch
•
Promotional Themes
Brand Management
Whether your brand is product, business or personal based we can assist
you indeveloping your objectives. We have over twenty years experience in market
development.
Product Procurement
No
matter whether it is government agencies to advertising and promotional
agencies looking for sporting product, Australian Sports Brokers has
contacts with all
suppliers and brands and we are happy to source and develop product for
specific
programs.
Sales and Marketing
Australian Sports Brokers management team have over twenty years
experience in the
development of sales and marketing programs, in both the retail and
wholesale
sectors of the Sports and Leisure Industry. Whether it be for specific
programs or
ongoing consultancy we can develop with our clients specific objectives
and
strategies in managing and developing their brand and people.